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- UX Design
- UI Design
- User Experience
- Information Architecture
- Website Design
Innovation Meets Inclusivity: Clore Leadership's Path to a Brighter Future
Clore Leadership is a dynamic and inclusive resource for leaders and aspiring leaders in the arts, culture, and creative sectors. They propose different programmes to help leaders enhance their leadership skills, competencies, and performance at every career stage.
However, their online presence was causing friction among their users and internal problems for the team. My task was to analyse their programmes and application process and then offer recommendations to assist them in achieving their objectives to improve their online presence.
UX Strategy
To begin, I conducted discovery workshops and interviews with both the client and key stakeholders to gain a deep understanding of their programmes, business goals and existing challenges. I also interviewed prospective participants, alumni and internal teams to uncover user needs, pain points and operational friction. These insights were complemented by surveys and a competitive benchmark to identify best practices. This research laid the foundation for the information architecture, content strategy, user journeys and sitemap, ensuring every design decision was grounded in real user and business needs.
The results
Clore Leadership’s online presence has been completely transformed. I’m proud to have created a vibrant and dynamic website that truly reflects the brand’s core values and significantly enhances the user-friendliness of their application process. The software has been upgraded to offer personalised recommendations and streamline the onboarding process for applicants and programme participants alike. This has resulted in a seamless website experience for leaders, participants and assessors, implementing distinct account platforms tailored to their specific requirements.