To begin, I conducted an in-depth interview with our client to establish a comprehensive grasp of their programmes and the path their customers traverse within their brand. I actively engaged in a workshop alongside them to pinpoint the typical user profiles, crafted surveys to gain insights into user perspectives and internal staff challenges, and established a benchmark by evaluating industry best practices. After completing all of these tasks, I was equipped to make well-informed decisions regarding the brand architecture and content strategy, creating user journeys and a sitemap.