Website Design
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- UX Design
- UI Design
- Information Architecture
- Testing prototype
United behind a new decision-making process
In January 2020, the Natural Capital Coalition and Social & Human Capital Coalition merged to form Capitals Coalition. With a collective approach to decision making and having a positive impact on the world, the alliance sought to connect the commercial world to a fresh perspective. My task was to develop a new website platform for Capitals Coalition, ensuring a seamless migration of content and clear UX strategy.
UX strategy
With a content-heavy site, the challenge was to create smooth navigation and a sophisticated design without appearing cluttered.
A lot of careful planning and user journey based design allowed us to determine some key audience requirements to employ; such as the filter system and the search and a tag functionality.
My priority was to be mobile-friendly by simplifying and specialising the content on a smaller device. By providing a good user experience on mobile, we increased the discoverability with a view to bring relevant content to the forefront, aiming to increase and peak interest and conversion.
The results
The website’s evolution and design has helped to move a scattered and content-heavy platform into an accessible and engaging digital-first brand. The new website has allowed Capitals Coalition to reach a bigger audience and to spread their methodology in more ethical business practices. By demonstrating all the good outcomes from their decision-making process, it will allow the brand to increase its community and create a more significant impact on the world – a process I was pleased to be a part of.