As a digital designer, I undertook the mission of translating the essence of Experience Studios into a captivating website.
I worked on the website, crafting a digital narrative that resonated with and was reflective of the brand’s innovative approach. I shaped user interactions to envelop visitors in the brand’s universe, designing a simple, fluid interface that immerses users in the brand’s story.
Using visual stimulation and animation, I aimed to create a platform that goes beyond informing—it captivates. The website isn’t just a place to visit; it’s an experience—an open invitation to explore, engage, and find inspiration.
User-Friendly Navigation
While establishing a UX strategy, I defined four primary sections for the navigation. The straight forwardness of the sitemap facilitates the implementation of a bottom navigation, streamlining the user flow, conserving time, and minimising obstacles. Particularly on mobile devices, positioning frequently-used top-level actions at the screen’s bottom becomes pivotal, as they seamlessly align with one-thumb interactions. Citing research on mobile device usage by Steven Hoober, it’s revealed that 49% of individuals predominantly employ a single thumb to accomplish tasks on their phones.