E-commerce website
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- UX Design
- Ui Design
- Art Direction
- User Experience Design
Your favourite coffee delivered to your door.
Established in 1995, Puccino’s is a much loved express coffee shop, which can be found in railway stations around London and the southeast of England.
However, with the closure of shops during the COVID-19 pandemic, Puccino’s loyal customers were without their daily fix. My brief was to integrate an e-commerce platform onto their existing website to enable customers to order the product directly from the website to their homes.
Putting user experience first.
When designing the e-commerce platform, I aimed to ensure that customers could navigate the website effortlessly and with ease when buying Puccino’s products.
On the product listing page, I used bright and bold colours to categorise products as well as entice the customer, a simple filtering system so customers could segment or get to a specific product as easily as possible and added a quick add-to-basket button, enabling customers, especially if it is a repeat purchase, to get to the checkout stage efficiently.
The results
The new ecommerce platform has allowed Puccino’s to stay true to its responsibility towards its customers by providing a platform that they can continue to enjoy their products from.
By aligning the qualities of their instore service to online it has allowed the company to go from strength to strength, so whether it’s instore or online, on their train journey or the comfort of their kitchen, customers can still enjoy the great taste of Puccino.