E-commerce website
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- UX Design
- Ui Design
- Art Direction
- Illustration
Breakfast served with a side of awesome.
Moma is a brand revolutionising the breakfast market through on-the-go healthy recipes from oats, fruits, nuts and seeds served in takeaway pots.
I was responsible for strengthening their online distribution strategy by launching a new e-commerce and subscription model website. My role was to evolve the previous website design so that the UX and design focussed on a fully integrated and bespoke Shopify approach that could expand as the business and product does.
UX strategy
My first desire was to understand the users’ movement through the Moma website before creating a new flow based on prioritising an easy e-commerce experience. By creating a user strategy, I could spot all the key interactions to ensure a user experience that allowed a quick, easy, informed purchase path.
I focused on evolving the website with a mobile-first approach, examining the underlying framework and creating a design that preserved both form and content, regardless of the screen size.
Finally, I looked at introducing an in-page title navigation system that helps users browse product ranges through fast switching between PLPs and PDPs.
The results
The new e-commerce and subscription model platform now has a cleaner and more focused design that helps to showcase the range of products but still educates the user clearly about the brand and their vision.The website garners today far more online sales, but beyond short-term ‘life from home’ and can eventually compete in the future in-store sales.